

I’ve made enough case studies to know I don’t want to read another one. So I borrowed the bento boxes from Rebrand and recorded myself instead. Less scrolling through strategy. More “here’s what actually happened.”
When "we need a logo" turns into an identity crisis.
When words stop working.
When stock photos aren't fooling anyone.
When the design starts falling apart.
When the product deserves better marketing.
When repetitive work starts stealing creative time.
For more than twenty years, I've somehow managed to jump from client to client almost entirely through referrals. Either I'm good at what I do, or people simply couldn't get rid of me. Whatever the reason, I never had to sit down and build a website until now.
I'm Jorge. A Venezuelan designer living in Prague, currently working as a Executive Oompa Loompa at Farrynheight. Over the years I've worked across branding, packaging, digital products, campaigns, motion, photography, and increasingly, AI workflows that help teams spend less time repeating themselves and more time making interesting things. I like building systems. Brands, identities, design languages, websites, anything that starts as chaos and slowly becomes something people can actually use.
That's probably the only part of the job I genuinely enjoy. Outside of work, I spend an unreasonable amount of time riding bicycles across countries, planning adventures that are probably a bad idea, taking photographs, and convincing myself I'll eventually update this portfolio.
If you're looking for a freelancer, I'm afraid you're out of luck. I quite like my team at Farrynheight, and I'd prefer to keep my therapist unemployed.
I've complained about almost every project I've ever worked on.
I'd happily complain about yours too.