As a designer, I find it difficult not to judge a book by its cover.
Content precedes design. Design in the absence of content is not design, it’s decoration.
In the matter of layout, forget art and use horse-sense. The printer-designer’s whole duty is to make a clear presentation of the message… This calls for an exercise of common sense and faculty of analysis rather than for art.
I know the price of success: dedication, hard work & an unremitting devotion to the things you want to see happen.
The next time you see a sixteen-color, blind-embossed, gold-stamped, die-cut, elaborately folded and bound job, printed on handmade paper, see if it isn’t a mediocre idea trying to pass for something else.
If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.
Honesty is the best policy, unless you work in advertising.
