Now that christmas is upon us, is interesting to see the most typical and memorable TVC from Venezuela and the Czech Republic, because you can see on them the differences between cultures.
While Venezuela, overuse the happy tone and jokes, making of that abuse a way to brand it and make it feel Venezuelan, same with music that becomes part of the Venezuelan slang and part of inside jokes.
In the Czech Republic is the other way around, not in every case, theres always brands trying to explore that territory, but for example for this article I took one of the most popular Christmas Ads, is the Kofola (Traditional soft drink brand) for christmas, the inner message and the overall tone is being translate by the user while watching it, cause the message and core of it is encoded in every detail.
The focus of the Czech Advertising is more target oriented, if I will run this ad in different countries, the core message of the ad will be lost on translation, while in Venezuela, our ads are more main stream, that means that they can run everywhere with a few adjustments.
For this post I choose this two commercials.
This commercials are a great example on the different sides of the coin, how in Venezuela we point into the main stream, while keeping it simple and target oriented will create a feeling of belonging more powerful that any other.